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GOOGLE ADSAutomotiveGlobal

Digital Marketing — Global BMW/Mini Importer

Test drives +2.6× | CPA AED 1,200→AED 380 | $8.4M vehicle revenue
10 weeks

The Problem We Were Brought In To Solve

Global BMW/Mini importer: AED 4.2M digital budget, generic campaigns, 68% on brand terms, no test drive funnel.

How Revino Delivered

PPC restructure: model-specific campaigns, test drive landing pages, conquest campaigns vs Mercedes/Audi, YouTube consideration ads.

Measurable Business Impact

Test drives: +2.6×
CPA: AED 1,200→AED 380 (-68%)
$8.4M attributed vehicle revenue
Conquest budget: optimised 40/60
YouTube view-through: tracked
Google AdsYouTubeGA4UnbounceDMS Integration
Automotive IndustryGoogle Ads & PPC ManagementSocial Media Marketing
KEY METRICS
2.6×
Test drives
AED 380
CPA
$8.4M
Revenue
+40%
Conquest budget
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