The Problem We Were Brought In To Solve
US 34-property hotel chain: 84% OTA-dependent, $4.2M annual commission, Google Hotel Ads at 2.1× ROAS vs 8× target.
How Revino Delivered
Google Hotel Ads optimisation: property-level bidding, metasearch commission strategy, Google Business Profile, direct booking landing pages.
Measurable Business Impact
✓Direct booking ROAS: 8.4×
✓$2.8M OTA commission saved
✓CPA: $34 vs $180 OTA
✓Direct share: 16%→34%
✓Google Hotel Ads: #1 in 28 markets
Google Hotel AdsGA4Rate Insight ToolsBooking.com Rate APIUnbounce
KEY METRICS
8.4×
ROAS
$2.8M
Commission saved
$34
Direct CPA
34%
Direct share
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