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HomeCase StudiesMeta Ads — Global B2B SaaS (Accounting, 18,000 SME Users)
META ADSSaaS & TechnologyGlobal

Meta Ads — Global B2B SaaS (Accounting, 18,000 SME Users)

Trial CPL AUD 180→AUD 42 | Monthly trials 2,800 | ARR +AUD $4.2M
10 weeks

The Problem We Were Brought In To Solve

Global accounting SaaS (18,000 SMEs): Meta Ads at AUD 180 CPL, competing against Xero and MYOB, no CAPI implementation.

How Revino Delivered

CAPI implementation, accountant partner audience targeting, free trial video creative, Advantage+ campaign migration.

Measurable Business Impact

Trial CPL: AUD 180→AUD 42 (-77%)
Monthly trials: 2,800
ARR: +AUD $4.2M from Meta
CAPI attribution: 90%
Accountant partner channel: 44% of trials
Meta CAPIMeta Advantage+GA4HubSpotIntercom
Meta Ads That Fill Your Pipeline — Not Just Your Feed.AI Automation & Analytics
KEY METRICS
AUD 42
Trial CPL
2,800
Monthly trials
AUD $4.2M
ARR
90%
CAPI attribution
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