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HomeCase StudiesAI Personalisation — India D2C Fashion Brand (₹180Cr GMV)
AI AUTOMATIONE-Commerce & D2CIndia

AI Personalisation — India D2C Fashion Brand (₹180Cr GMV)

Repeat purchase +64% | AOV +₹840 | CAC -38%
12 weeks

The Problem We Were Brought In To Solve

India D2C fashion brand (₹180Cr GMV): 78% one-time buyers, declining ROAS, no personalisation across 840K customer database.

How Revino Delivered

AI personalisation: purchase propensity model, personalised homepage (8M combinations), dynamic email content, WhatsApp repurchase nudges.

Measurable Business Impact

Repeat purchase: 14%→23% (+64%)
AOV: +₹840
CAC: -38%
Email open rate: 12%→34% (personalised)
WhatsApp revenue: ₹4.8Cr/month
PythonAWS PersonalizeWhatsApp Business APIShopifyKlaviyo
KEY METRICS
+64%
Repeat purchase
+₹840
AOV
-38%
CAC
₹4.8Cr
WhatsApp revenue
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