The Problem We Were Brought In To Solve
India IPL franchise: 4.2M social followers, generic content calendar, low engagement rate (1.2%), sponsors demanding higher ROI.
How Revino Delivered
Fan-first social strategy: player-led content, 22 creator partnerships, match-day live content engine, Hindi + English dual-feed, WhatsApp fan club.
Measurable Business Impact
✓Social followers: 4.2M→14.2M (+3.4×)
✓Engagement rate: 1.2%→6.8%
✓UGC posts: 2.8M during season
✓Sponsorship packages: +₹18Cr uplift
✓WhatsApp fan club: 840K members
InstagramYouTubeTwitter/XWhatsApp Business APISprout Social
KEY METRICS
14.2M
Social followers
6.8%
Engagement rate
2.8M
UGC posts
₹18Cr
Sponsorship uplift
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