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Social Media — India FMCG Beverage Brand Launch

8.4M organic reach in 90 days | 2.2M Instagram followers | Launch sales 3× target
12 weeks

The Problem We Were Brought In To Solve

India FMCG beverage brand launching against established players. Zero social presence, ₹2Cr launch budget, 90-day window before competition responded.

How Revino Delivered

Social-first launch: 22 micro-creator content programme, Instagram Reels strategy, viral challenge mechanic, real-time community management in Hindi.

Measurable Business Impact

8.4M organic reach in 90 days
Instagram followers: 0→2.2M
₹4.2Cr earned media value
Viral challenge: 180,000 user videos
Launch sales: 3× target
InstagramYouTube ShortsMeta AdsInfluencer platformSprout Social
Retail & FMCG IndustrySocial Media MarketingMeta Ads That Fill Your Pipeline — Not Just Your Feed.Content Marketing
KEY METRICS
8.4M
Organic reach
2.2M
Instagram followers
₹4.2Cr
Earned media
Launch sales vs target
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